The ethos
Our reason for being
As the world has become easier to travel, genuine exploration has become harder to find. At Geographic, we set out to change that – leading travellers to the lost, the forgotten, the overlooked and the secret parts of every destination.
We call these places the hidden folds of the map. Places that haven't been over-toured or over-exposed. Places where local culture, history and landscape can be experienced with something closer to honesty.
How we work
- We enable guests to experience the awesome beauty of nature, on and off-property.
- We treat our surroundings and guests with the same respect.
- We only go where we can offer a new, authentic way to discover the destination.
- We provide guests with the means to discover the hidden facets of a place’s history and culture.
- We aim for guests to leave transformed – even if it’s just a small change.
The Flakk family
Family owned
Geographic is owned and run by the Flakk family, whose business interests span composites, energy, textiles, aviation and real estate through the Flakk Group – a family-owned company based on the west coast of Norway. Geographic grew from the same values that run through all of it: a belief in doing things properly, for the long term, in places that matter to us.
Every decision – which building, which region, how long to stay – is made by the family themselves. We plan to still be here when guests return in twenty years.
Our responsibility
Place and people
We treat the places we work in the way we treat our guests – with attention and care. That means sourcing from neighbouring farms, building long-term relationships with local communities, and taking an active role in keeping our environment clean. We aim to leave every place better than we found it.
